For many publishers and information services companies, generating a sale requires more than just good placement on a website or shelf space. It requires the book or information product showing up conspicuously and favorably in the search queries and recommendations of prospective buyers. This functionality depends on the level of enriched metadata and tagging. Information overload exists not only on the Internet, but also in the extensive proprietary databases of our clients, which are in turn sold via subscriptions to professionals in medicine, law, or other advanced fields. With our content enrichment solutions, we can help our clients tag and structure that content, turning it into rich data that can be accessed more readily by consumers. Our expertise in business process reengineering has also enabled us to automate our workflows, thereby reducing costs while providing high-value service.
Our teams include Subject Matter Experts (SMEs) who support the overall work, helping content specialists make decisions as they structure and tag content. SMEs are also responsible for quality assurance, which includes training and skills development. We deploy a continual approval process to ensure that expertise is continually earned and shared among members of the team.
Once content is extracted from various sources, SPi Global’s team takes data at a highly granular level, marks it up, normalizes it, and loads it into your publishing platform. SMEs that understand your content domain, as well as structured semantic knowledge, add relevance and intelligence to your data, ensuring it has the proper taxonomy, metadata, and indexing. This allows you to maximize content reuse, and therefore the revenue you can achieve from your content.
Semantic and Normalization
SPi Global has more than 30 years of experience in the content business and takes advantage of the deep domain expertise of subject matter experts with advanced degrees. These experts use manual and semi-automatic methods to identify potential candidates for semantic tagging and add tags that are relevant to your industry to improve search and discoverability.
Utilizing advanced automated reviews, SPi Global validates your XML and ensures that any converted data processes correctly. SPi Global works with a wide range of custom schema and open-source DTDs, including DocBook, EPUB, Common Cartridge, QTI, NLM, DITA, TEI, NIMAS, and HTML5. We design schema and DTDs for your content by combining open standards so you can leverage multi-channel output formats for ebooks, courses, and assessments. Our subject matter experts can analyze your content and semantic structures to define the elements and attribute values that should be captured during the content production/transformation process, to optimize search and discoverability. We can enhance your existing schema and DTD modeling. Our experts will also recommend various tools to validate the schema and DTD, or create customized validation routines.
In addition to validating the universal functionality of your programs, SPi Global also ensures that your products will be fully accessible and usable by everyone in your audience, including the visually impaired. SPi Global is well-versed in various accessibility standards, such as NIMAS Section 508, Daisy Standards for talking books, and Digital Talkbook, a digital audio player for recorded books for the blind, visually impaired, or physically handicapped. We deliver accessibility for rich media by providing text-to-speech synchronization at the word, sentence, or paragraph level. We’ve developed an HTML5 accessibility toolkit that allows us to produce custom editions for different clients. With experience in print and digital production, we advise clients to apply accessibility in the print composition stage so that all products you transform to a digital format deliver the same levels of accessibility.