Date: Archived Webinar from November 21, 2013
Duration: One hour
Featuring: John Wheeler, SVP, Strategy and Emerging Technologies with an introduction by Lynn Rosen, Editorial Director, Book Business
Today, publishers need a unified content strategy in order to prepare their content for multichannel delivery. But, what may work for one publisher, may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.
In this webinar, we will discuss:
Content Development and Production for Multi-Platform Use
Presented by SPi Global
The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impact those changes are having on education companies worldwide are nearly impossible to summarize. Because we are no longer limited by the physicality of books, more business models have been introduced over the past 5 years than ever before.
Today, education publishers have to support and are required to develop content for more channels. Each publisher has a different strategy to maximize their content. This webinar will discuss how education companies plan and conceptualize the content development and production process.
This webinar is open to everyone. Click to view archived webinar.