SOCAP International 2012 Annual Conference will focus on the theme, Connecting with Your Customers through Collaborative Relationships. Today’s customer care professionals are involved in a variety of important relationships. These relationships involve the ability to build effective, consistent collaboration with a range of audiences—with consumers, internal staff teams, other departments within the company (e.g., marketing, C-suite), outsourced partners/suppliers and other entities. SOCAP’s 2012 Annual Conference will address these types of critical relationships through a variety of perspectives. You will walk away with tangible, actionable strategies, best practices and other takeaways to support the customer relationship. Educational sessions will be organized around the key topics of Consumer Diversity, Engagement Channels and Loyalty.