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    Ian Zafra

    Think Tank

    By Ian Zafra, Vice President, Account ManagementSPi Global

    Why Lead Generation is Essential For Your Business

    Date Posted: May 23, 2013

    In order to reach the thriving point of any industry, one must be able to build a regular flow of inbound clients. Unfortunately, as Darren Rowse of Problogger puts it: “There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” Not everyone who sees your commercial, reads your blog or hears your jingle on the radio is going to buy your product/service. ...

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