By John P. Wheeler, Senior Vice President
Strategy and Emerging Technologies of SPi Global
Innovative Content Marketing Tools
Date Posted: May 15, 2013
To be a successful content marketer, we need a ton of weapons in our arsenal. Though there are a lot of things we can blog about, we can still run out of ideas, drown in the enormity of our work pile and run out of places to post. Thanks to people who have been in the same boat – and have done something about it – there are now innovative content marketing tools that we can turn to. Whenever our ...
Don’t Let The ICD-10 Implementation Extension Delay Your Progress
Date Posted: February 15, 2013
Although the HHS announcement to delay the ICD-10 compliance date to October 1, 2014, gave many healthcare organizations a sigh of relief, a chance to catch up, and hope for better preparedness, many still have not started or are considerably behind in their preparation. By this time, you should already be in the educational phase of your ICD-10 implementation checklist. ICD-10 education, and the final transition, will affect your entire workforce. Education can be as minimal as awareness for your ...
By Ian Zafra, Vice President, Account ManagementSPi Global
Adjusting your CRM Approach According to Different Cultures
Date Posted: May 16, 2013
So you’ve finally decided to apply CRM to your business and have invested much of your company’s funds into defining a proper system and process, automating this system, and even hiring an SEO company to check whether your system works and make sure that you generate web interest. Everything looks great. But it seems that your CRM process isn’t working. Why hasn’t your process doubled or even quadrupled your profit as many other companies have claimed CRM has done for ...