Whitepapers

HTML5: The code to maximizing revenue

When Tim Berners-Lee first cooked up the World Wide Web in 1991, he included an easy-to-use formatting language suited to the borderless nature of the Internet: hypertext markup language, or HTML. Over the years, HTML has served Web designers well, evolving as Websites incorporated increasingly varied design elements and rich media functionality.

Problem was, that very complexity eventually began to undermine HTML’s openness and usability. Coding became a chore as commands were rendered differently on different platforms. The ability of design features to flow seamlessly across desktop computers, smartphones, and tablets became difficult without building in redundancies and frequent updating of design and coding work.

Today, with older rich media software such as Flash not supported on iPhone and iPad, it has become more important than ever to create a new, streamlined language for the Web.

Enter HTML5. Based on an Extensible Markup Language (XML) structure, a language developed to bring simplicity and adaptability back to Web coding, HTML5 offers the ability to build in semantic cues – instructions that express the use and context of a design element rather than laying out highly specific instructions for the appearance of something. This ability makes HTML5 easy to work with and highly adaptable to operating systems, software platforms, devices, and interfaces. Critically, it is designed to work with technologies of the future as well as those we are familiar with today. It is, simply put, the key to future product development, content delivery, and revenue opportunities in publishing.

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